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Brainium’s Participation in the 365 Oranges Cup 2022
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Time rolls by fast! Seems like only yesterday that we were debuting on the pitch with our best players in their sporting gear at the annual 365 Oranges Cup. Well, that was 2020. Two years past, we have continued the tradition of being one of …
Women’s Day: An Empowering Celebration of the Brainium Women
“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.”—Serena Williams. True it is! We are stronger and more impactful when we empower and inspire each other, even with the smallest of gestures. That has always been at …
A Memorable Day with the Kids at the Hope Foundation
“Children are the world’s most valuable resource and its best hope for the future”—John F. Kennedy. Rightfully so, but unfortunately, children are also the worst hit in any human or natural crisis. Be it a natural calamity, a pandemic, our existing environmental predicaments, or war. …
Brainium MD Sourav Sinha Shares Insights on MSME & Markets at the 79th SKOCH Indian Economic Forum
In an insightful and invigorating session, graced with some of the biggest names in the economic and business domains of India, Sourav Sinha, the co-founder and MD of Brainium Information Technologies, presented his opinions and concerns on the existing conditions of the MSMEs and Markets. …
How is B2C Marketing Different from B2B Marketing?
The fundamental difference between business-to-business and business-to-consumer businesses is the end-user, the target audience. Traditionally B2B sells to other businesses, while the target audience of a B2C company is individual consumers. Over the years, both business forms have converged and intersected, using similar channels and …
UI vs UX vs CX: How They Impact Digital Commerce Distinctively?
With the advancement of technology over the last few years, there has been a paradigm shift in the online market sector. Due to digitalization especially after COVID-19, UI, UX, and CX are the three most talked about jargon that are often used interchangeably when it …
